* **Goal:** Introduce a new product to potential customers.
* **Theme:** “Experience Innovation” – showcasing how the product simplifies daily tasks.
* **Demographics:** Ages 25-40, tech-savvy professionals, urban residents.
* **Interests:** Technology, productivity tools, innovation.
|Content|Timeline|
|---|---|
|Close-up shots of people facing everyday challenges. Voice-over: “What if life could be easier?”|Opening (0:00-0:15)|
|Product introduction with animations highlighting key features.|Middle (0:16-1:10)|
|Call to action: “Try it today and redefine your routine.”|Ending (1:11-1:30)|

* **Visual Style:** Clean, minimalistic, with vibrant colors for emphasis.
* **Audio Design:** Upbeat background music with clear, friendly voice-over narration.
* **Equipment:** DSLR camera, lighting kit, wireless microphone.
* **Additional Resources:**
  * Actors: 2 adults.
  * Location: Home office and outdoor café.
  * Props: Laptop, smartphone.
* Script finalized: Dec 15.
* Filming: Dec 20-22.
* Editing: Dec 23-30.
* Total: $5,000
* Breakdown:
  * Equipment rental: $1,500
  * Location fees: $1,000
  * Actors: $1,000
  * Post-production: $1,500
* **Platforms:** YouTube, Instagram, LinkedIn.
* **Promotion Plan:**
  * Paid ads targeting 25-40-year-old professionals.
  * Collaboration with tech influencers.