---

title: "What are custom web applications and how to promote them?"

author: "Allen"

tags: Content

slug: custom-web-applications

description: "What are custom web applications and how to promote them? Here is the full Guide in 2025, Help you to understand and build web applications in short."

created: 2023-10-24

updated: 2025-01-02

layout: blog

publish: false

---

## What Are Custom Web Applications and How to Promote Them?

Custom web applications are an integral part of the digital world, providing users with convenient access to various services through a browser. They combine the capabilities of traditional software with the benefits of cloud technologies, providing flexibility, scalability, and ease of use. Companies actively use web applications to automate processes, improve customer interactions, and increase business efficiency. In this article, we will analyze what web applications are, how they work, and why it is better to entrust their development to a reliable [custom web app development firm](https://www.digiteum.com/web-application-development-services/).

### What Is a Custom Web Application?

A website is a blog, a news feed, something very simple.

There, the user receives information that is already on the server in a ready-made form. Most often, a site has two functions: information search and subscription. A web application is a more complex system.

There is interaction with the resource: through ordering a product (all kinds of marketplaces), booking hotels (Booking), working with images (Canva), and text (Google Docs). A web application works like this: the client connects to the web server through a browser.

The server provides content generated according to the user's request. A web application works only through a browser. It needs a constant connection to the Internet.

For an ordinary user, everything on the Internet is a website, but many websites are actually web applications.

There are the following types of web applications:

1. Social networks.
1. E-commerce (marketplaces, online stores).
1. Business platforms (corporate portals).
1. Games.
1. Ticket and hotel booking systems.
1. Educational platforms.
1. Programs and tools for working with data (documents, tables, presentations, CMS).
Among the advantages of web applications over mobile applications:

1. The user does not need to download the web application; it is available in the browser.
1. The development of a web application is cheaper.
1. Simpler and less expensive promotion technology.
1. Available on any device and works equally in all browsers.
1. Automatic interface update for all users.
## What Kind of Business Is a Custom Web Application Suitable For?

Using a web application can be especially useful in the following cases:

* The target audience uses desktops.
Analyze the audience of the mobile application and user behavior scenarios. The application in the web version will increase the audience reach, and the web version is also easier to promote. For example, if your product is a task manager, then most likely, people set tasks not only from a smartphone but also from a desktop. In order not to lose the audience, you need to think about the web application.

* The latest version of the application is a priority.
It is important for you that users have access to an updated application. The web version is updated automatically for everyone.

* Different monetization channels.
Problems with monetization are associated with the disabling of paid applications in stores, and the inability to purchase within mobile applications. But in the web version of the application, you can use various monetization models.

* Constant online interaction with the user.
Business services most often work online. For this reason, the desktop version is their main choice.

## Main Methods of Web Application Promotion

The strategy for promoting both websites and web applications is similar:

* SEO promotion.
The main task is to bring the web application to the top of Google search results. To do this, specialists select keywords, collect a semantic core, and write meta tags based on them. They also use link building, optimization of text and graphic content on the site, and work with the usability of the web application.

* Contextual advertising.
This format involves displaying ads in search engines and on sites. Displaying ads is carried out only to a selected audience.

* SMM.
Building a web application brand, advertising seeding in social networks, and increasing recognition of the web application through social media.

* Purchasing advertising on special resources.
Purchasing advertising space on a resource where your potential customers are located.

* Targeted advertising.
Advertisements are shown only to the selected audience of the social network.

* Buying advertising from bloggers.
One of the most popular methods of promoting a custom web application. The main thing is to choose a blogger with the audience you need.

* Content marketing.
Publishing materials in the media, on forums, authoritative portals.

* Viral marketing.
A complex but very effective method of promotion. There are no rules here: the more memorable the content (meme, article, video, news hook) you launch, the more the audience will talk about your product.

## Custom Web Application Development Process

Custom web application development is a process that requires the participation of a reliable web app development company, a well-organized team, and clearly defined stages of work:

* Idea and concept.
The first stage is the formation of the idea of the custom web application and its concept. At this stage, the goals, main functions, and principles of the application are determined.

* Analysis and research.
It is important to conduct a detailed analysis of the target audience, competitors, and market features. This stage allows you to form a clearer idea of what should be included in the application.

* Design and design.
At this stage, interface layouts are created, and the design and visual concept of the application are developed. This includes work on user experience (UX) and user interface (UI) design.

* Prototyping.
An application prototype is created to visualize the operation and functionality of the interface. That allows you to check and clarify the concept before starting web development.

* Development.
At this stage, programmers begin to create the application code using the selected technologies. The frontend and backend are developed in parallel.

* Testing.
The developed application is tested. This includes functional testing, compatibility testing, load testing, and other types of checks.

* Launch and monitoring.
After successful testing, the application is ready for launch. At the same time, monitoring of its operation and collecting feedback from users begin.

* Support and updating.
Regularly updating the application, fixing bugs, and providing user support is an important part of the life cycle of a web application.

## Final Thoughts

Modern custom web applications significantly expand business capabilities, providing accessibility, security, and ease of working with data. Due to their flexibility, they are suitable for both startups and large corporations, helping to automate processes and improve user experience. Developing a high-quality web application requires a professional approach, and this is where web app development companies, such as Digiteum, come to the rescue, having experience in creating reliable and innovative solutions that meet customer needs.